8. AIDA Template. AIDA, which stands for Attention-Interest-Desire-Action, is an effective cold email approach. At first, you grab the prospect’s attention with your subject line. Then, you generate interest through the intro of your email copy and ask if the prospect desires the benefits you offer.Cold email server setup for you, reach potential leads. 1 Mailwizz server setup with PowerMTA with rotating 1-10 rotating IPs 45$ We can provide warmup, Blacklist monitor, and more. We can also set up your warmup accounts. You must provide DNS and VPS login.3. Cold emailing is highly scalable, and inexpensive. It costs almost nothing to send an email, and with the right cold emailing tools, you can easily send hundreds, or even thousands of messages at once. If you land even a small number of sales from the effort, you’ll instantly pay for your efforts many times over.Mar 15, 2023 · Best Cold Email Template + 12 Templates for Any Scenario. Sam Rinko. 03/15/2023. Sales Process , Lead Generation. Get our free general cold email template plus effective situation-specific templates for any prospecting scenario, which you can use to fit your needs. Selling Signals content and product recommendations are editorially independent. There will be one entry per email address. They will do this for each and every URL on the results page. If you were able to find 50 keywords let’s see how many potential emails/leads you will be able to get from this method. 50 keywords * 5-10 results pages * 10 URLs per page = 2,500-5,000 websites. Masterclass. Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power. Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your inquiries (see the ...There will be one entry per email address. They will do this for each and every URL on the results page. If you were able to find 50 keywords let’s see how many potential emails/leads you will be able to get from this method. 50 keywords * 5-10 results pages * 10 URLs per page = 2,500-5,000 websites. 3. Resource Link Building Outreach Email Template. A resource could be a piece of content that you have created, your business itself, an event, or even a person. If you have something of value that could be used as a resource by an audience, you will likely be pitching it to try to build links with it.The following cold email templates sourced from Pipedrive sales experts will help you scale your prospecting, drive more replies, stay out of spam folders and increase conversion rates. You can use these email examples as inspiration for how to write a cold email template or use them as-is. 1. The introduction email. 4. ConvertKit. ConvertKit is an email marketing platform enabling creators to earn a living online through its audience building and email marketing capabilities. Along with other useful tools, the platform also enables you to build stunning landing pages to share your ideas on the fly.Mar 23, 2023 · Template 5: The affiliate marketing template. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. 2. Ask for the right point of contact. People tend to help other people whenever possible. So, if your outreach email is asking for a small favor, you are likely to get a reply. If you ask the receiver to help you find the right person, they can either redirect you to the right person or be that person.I know, because someone sent one to me once. 4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want ...We are going to share 15 email sequences with 35 email templates that will help convert and retain more customers for your digital business. The templates are grouped into 4 categories based on a standard lifecycle funnel for a SaaS (or a digital startup) company: Lead Nurturing Email Sequence Templates. Onboarding Email Sequence Templates.Cold email server setup for you, reach potential leads. 1 Mailwizz server setup with PowerMTA with rotating 1-10 rotating IPs 45$ We can provide warmup, Blacklist monitor, and more. We can also set up your warmup accounts. You must provide DNS and VPS login.Cold email templates are... difficult. As soon as they become popular, they're obsolete. Here's 10 cold email templates that still generate warm leads in 2021.A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection.With a crisp CTA, this email delivers from all angles. If you noticed, all the best cold email templates I’ve shared with you so far contain 5 to 6 lines. That should be your goal, to keep all emails short yet powerful and under a hundred words, if possible. 5. Referred outreach.To help you come up with the right messages for the right scenarios, we have made a list of 128 awesome cold email templates that you can use for your outbound email campaigns. Edit them, cut them shorter or change them up however you want to make your message relevant to the prospect. 15 Holiday Email Templates. Communicate with your customers, prospects, and marketing contacts with holiday-themed emails. Template. In a recent cold email campaign, we received an open rate over 80% and a response rate over 10%. Even leads who weren’t in the market for our solution took the time to reply. 267 email templates. In working with other [ [industry or position]], one of the key issues they’re struggling with is [ [key issue]]. This past year we helped numerous companies to [ [business driver]], resulting in [ [money saved, revenue added, productivity increases]]. If this is something you’re challenged with too, let’s set up a ...The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for.Sep 20, 2016 · I know, because someone sent one to me once. 4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want ... Here are 20 free Affiliate Marketing templates you may use. . 1. Welcome Template. Please accept our warm welcome to [ [your website].]." Hello there, everyone! As a new member of our team, I just wanted to write you a brief email to introduce myself and say, "Welcome!"17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time.Tip #3: Add personalization. The study from Backlinko that we mentioned earlier found that personalization matters when it comes to cold email marketing. In fact, personalized subject lines have a response rate of 21.8%, while subject lines without personalization have a response rate of 16.7%. Image Source: Backlinko.Jun 15, 2022 · Basic – Keep it simple. Don’t use overly elaborate words or sentence constructions. Bear in mind the person you’re writing this email to. Don’t ask for an appointment or beat around the bush. This cold email formula produces the shortest email letters, so every word has to bring something of value. Teach how to write better cold-email targeting Affiliate Marketing Networks. Cold-emails play a critical role in the success of affiliate marketing networks. However, many marketers struggle to achieve high response rates due to ineffective email strategies. In this article, we will explore the art of crafting compelling cold-emails that ... So, we decided to curate 150+ Cold Email Templates across the following categories to help folks do better at their cold email outreach and related activities. 👉 Partnering up for SEO initiatives. 👉 Networking Emails. 👉 Plain Marketing Emails. 👉 Follow up Templates. 👉 Pure Sales Emails. 👉 Talent Recruitment TemplatesMar 4, 2022 · 17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time. Cold Sales Email Templates for B2B. Here are cold email templates that you can use to create emails your prospects will want to open. 1. Best B2B Cold Email Template4. Cold email introduction sample. Cold introduction emails are an essential business strategy we can all use to build our networks. This cold introduction sample focuses on areas of common interest and aims to create a connection. You can cut and paste the example for use in emails, but you can also use it for LinkedIn messages too. In a recent cold email campaign, we received an open rate over 80% and a response rate over 10%. Even leads who weren’t in the market for our solution took the time to reply. Mar 1, 2023 · 15. Survey email template. Example provided by Headspace. Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. Creating Killer Affiliate Marketing Email Templates. If you are an affiliate marketer looking to promote a product through email templates, this is the article for you. Cold email templates work best for helpdesk, live chat, and software. Format for cold email templates requesting contact information • Subject. It should contain the name of ...Apr 28, 2015 · The article discusses various email templates for affiliate marketing, including terms and conditions, motivating inactive affiliates, acknowledging effective affiliates, sharing feedback, thanking loyal affiliates, announcing product or service changes, declining commission raise requests, commission increase, and welcome messages. Dec 30, 2022 · Again, this email is short, sweet, and to the point. This email also focuses on the goals of copywriting with phrases like “copy that converts” and “maintaining their authentic brand voice”. These phrases show the potential client that you know why copywriting is important, not just what a copywriter does. 5. Marketer. I know, because someone sent one to me once. 4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want ...These cold email templates we’re looking at today have generated me a total of $110,500 in 2018 alone. This process for writing cold emails has generated multiple six-figure freelance contracts and high-value gigs for me with companies like LinkedIn, Zendesk, Quickbooks, Adobe, Vistaprint, Close and more.Feb 13, 2021 · These partnerships are often collaborative with companies and influencers co-creating marketing campaigns to make a significant revenue impact. If you’re thinking about contacting an influencer, it’s important to make a good first impression. Here are five recommendations for sending impactful cold emails. 1. See if the person has ... The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for.Let’s understand how to write your cold email using Saleshandy: Step 1 – Create an account on Saleshandy. Step 2 – Connect your email account (s) Step 3 – Write your cold email and create an auto follow-up sequence. Step 4 – Add your prospects. Step 5 – Set your email sending schedule and launch the campaign.Targeted: Cold emailing allows you to target specific individuals or businesses you believe could benefit from your product or service. You can personalize your message to each recipient, increasing the chances of a response. Scalable: Cold emailing is a scalable method of reaching potential customers or clients.Category #2: Content Promotion Cold Email Templates. The second category of cold email templates for every B2B company is the content promotion cold email templates. As the title suggests, the email templates included in this category can come in handy for content marketing purposes.267 email templates. In working with other [ [industry or position]], one of the key issues they’re struggling with is [ [key issue]]. This past year we helped numerous companies to [ [business driver]], resulting in [ [money saved, revenue added, productivity increases]]. If this is something you’re challenged with too, let’s set up a ...Sep 26, 2021 · 15 Affiliate Marketing Email Templates & Swipes [Welcome, Sales, Broadcast & More] September 26, 2021. , Affiliate Marketing. In this guide, you'll get access to affiliate marketing email templates, swipes, and examples for every case scenario. From welcome emails to sales emails to broadcast emails to affiliate retargeting email templates. Feb 6, 2023 · 3 High-Converting Cold Email Templates. I understand that crafting effective cold emails can be a challenge. And even with all the tips I mentioned, you could find yourself a little confused over where to start. But don’t worry. Here are three popular cold email templates every sales manager or sales rep could try: AIDA Template; BAB Template ... May 28, 2020 · 3. Resource Link Building Outreach Email Template. A resource could be a piece of content that you have created, your business itself, an event, or even a person. If you have something of value that could be used as a resource by an audience, you will likely be pitching it to try to build links with it. There are four steps to affiliate marketing success: Step 1: Create an affiliate program. Step 2: Find quality potential affiliates. Step 3: Properly reach out to them and convert the potential affiliates into affiliates. Step 4: Motivate your affiliates to bring you more sales and never leave you. In this article, we shared a couple of ...Apr 20, 2022 · 1. Cold email template to entice someone to schedule a demo. One of the most common uses of cold email is to schedule product demos or sales calls. These days, that’s often for a SaaS sales pitch, but you can use the template below for any product with very little modification. A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection.6 Most Common Mistakes When Writing Email Opening Lines. 12 Email Opening Line Templates For 12 Outreach Scenarios. #1 Connect After You’ve Met In Person. #2 Reach Out To A Content Creator On LinkedIn. #3 Investigate On The Solution That Your Lead’s Already Using. #4 Use Your Lead’s Review As A Reference.💰Let Us Install Our $10M+ Marketing System For You:https://go.scalingwithsystems.com/dfyf-free-training- This is the Cold Email Template I used to generate ...Feb 6, 2023 · 3 High-Converting Cold Email Templates. I understand that crafting effective cold emails can be a challenge. And even with all the tips I mentioned, you could find yourself a little confused over where to start. But don’t worry. Here are three popular cold email templates every sales manager or sales rep could try: AIDA Template; BAB Template ... Here's the cold email strategy I used to land 6-figures of SEO clients in 1.5 months including 2 successful email templates. The Tool I Send Emails With:http...Mar 1, 2023 · 15. Survey email template. Example provided by Headspace. Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. 7. QuickMail.io. QuickMail.io is a cloud-based tool that is designed to automate email marketing for teams and businesses. It comes with the basic features of cold email marketing software, like uploading prospect lists, sending automated follow-ups, and email template customization.Oct 9, 2017 · The one improvement this template could use would be to personalize it and send it to individual influencers one by one, or target them by location. 9. The affiliate marketing template. This approach can work in certain specific instances, but should be used with caution. 15. Survey email template. Example provided by Headspace. Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey.A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection.Choosing a tool with powerful analytics and actionable insights will save you a great deal of time and will allow you to adapt your campaigns quicker and more accurately. Summary: 10 Steps to Effective Cold Email Strategy. Step 1: Register a Similar Domain. Step 2: Set Up SPF and DKIM Keys. 17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time.The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for.I know, because someone sent one to me once. 4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want ...Create Email Templates For Weight Loss Campaign – These Email Templates Are Responsive And Easy To Build. MailGet Bolt’s email builder is so powerful, that you can easily create a stunning email in just a few clicks. Here we have 4 types of email builder:-. Drag & Drop email Builder, most used and versatile builder.Type #1: Brand Outreach Email Templates. Type #2: Influencer Outreach Email Templates. Type #3: Blogger Outreach Email Templates. Type #4: Backlink Request Email Templates. Type #5: Link Building Collaboration Email Request Templates. Type #6: Guest Post Outreach Email Templates. Type #7: Affiliate Recruitment Outreach Email Templates.Cold email templates are... difficult. As soon as they become popular, they're obsolete. Here's 10 cold email templates that still generate warm leads in 2021.The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for.Cold Email Template For Affiliate Marketing: 15 Best Template To Follow 1. Introduction Email Template An introduction email template is a type of email that is used to introduce yourself or... 2. Product Review Email Template A product review email template is an email sent to customers or ...Oct 9, 2017 · The one improvement this template could use would be to personalize it and send it to individual influencers one by one, or target them by location. 9. The affiliate marketing template. This approach can work in certain specific instances, but should be used with caution. Discover How To Cold Email Clients (Perfect Cold Email Template) Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatshe... Mar 23, 2023 · Template 5: The affiliate marketing template. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. 17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time.Here are 20 free Affiliate Marketing templates to use in 2022 that will save you time and help you with your email marketing efforts. Affiliate Marketing Email Templates Welcome Email Template The Personalized Email Template The Before-After-Bridge Email Template Smart Selling Bullet-Point Email Template ... [show all 25] Join Starter StoryJul 28, 2022 · The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. Our total revenue increased by 215% since we started sending these templates in a sequence. To create an effective email sequence, you'll need a few tools to get started: Here are the steps to generate personalized emails for affiliate marketing. Step 1: Create a project and provide the project name in the given section. Step 2: Once you created the project click the create copy button in the top right corner and choose the “cold email template” in the popular email template category.Mar 4, 2022 · 17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time. 3. Resource Link Building Outreach Email Template. A resource could be a piece of content that you have created, your business itself, an event, or even a person. If you have something of value that could be used as a resource by an audience, you will likely be pitching it to try to build links with it.lemlist is the most advanced sales engagement platform and the top choice for customer generation. → Discover valid email addresses for your LinkedIn leads directly within lemlist - no need for third-party tools. → Generate highly personalized multichannel campaigns using the most advanced AI on the market, trained by successful campaigns ... The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for.15 Cold Email Templates 2. How to Use Templates Effectively 3. Cold Call Email Best Practices 4. Subject Lines 5. Body Copy 6. How to Personalize at Scale. 15 Cold Email Templates to Test. Start with a cold email template to give you a framework. Then build and expand upon it. 1. Tie your B2B sales emails to a recent event 2. AIDA 3. Be as ...Templates to add to campaigns, including shared team templates. Shakespeare AI writer for custom new email content. Easy to use…really, we hear that constantly from customers. “Does cold email outreach really, really well. It is very easy to use, very intuitive. No unnecessary bells and whistles.” Guarav Harode Founder & CEO, EnablixSep 26, 2021 · 15 Affiliate Marketing Email Templates & Swipes [Welcome, Sales, Broadcast & More] September 26, 2021. , Affiliate Marketing. In this guide, you'll get access to affiliate marketing email templates, swipes, and examples for every case scenario. From welcome emails to sales emails to broadcast emails to affiliate retargeting email templates. Aug 30, 2023 · Cold Email Affiliate Marketing: 5 Best Strategies and Templates 1 week ago How to Choose the Right SMTP Service for GMass 2 weeks ago Nov 29, 2010 · In fact, it’s written in a very “in your face” tone. Only send this message when you have two things: 1- A list that trusts your recommendations and 2- A product that’s exceptional. #4. Long Sales Email (AKA: “The Billy Mays”) (Click this Link to See an Example) I shed a little tear the day Billy Mays died. To help you come up with the right messages for the right scenarios, we have made a list of 128 awesome cold email templates that you can use for your outbound email campaigns. Edit them, cut them shorter or change them up however you want to make your message relevant to the prospect.
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You’ll need to craft compelling messages that grab attention while also respecting customer privacy laws. With these strategies in hand, you can tap into a wealth of new opportunities and find success using cold email marketing! Definition. Cold email marketing is an effective way for businesses to reach out and engage potential customers.Jul 28, 2022 · The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. Our total revenue increased by 215% since we started sending these templates in a sequence. To create an effective email sequence, you'll need a few tools to get started: The email is “cold” if you haven’t had any prior contact with the recipient and there is no relationship yet. Cold emailing is tough, but when done right, you can dramatically level up your sales outcomes. Now, let’s look at proven cold emailing formulas that generate results and build relationships. 1. Before-After-Bridge (BAB)Cold email templates for solar installers 2.1 Emphasize Return On Investment (ROI) 2.2 Make the case of the environment 2.3 Reliability of power supply 2.4 Send case study / testimonial 2.5 Updates from recent projects 3. Follow up email templates 3.1 Send brochure / pricing list 3.2 Casual reminder 3.3 Special limited time offer 4.There will be one entry per email address. They will do this for each and every URL on the results page. If you were able to find 50 keywords let’s see how many potential emails/leads you will be able to get from this method. 50 keywords * 5-10 results pages * 10 URLs per page = 2,500-5,000 websites.May 30, 2023 · 3. Pushes for a call before telling me why. The primary goal of cold outreach is to develop a connection with a potential client. Julie didn't capture my attention or interest, so she failed right from the start. She told me all about her company without even identifying a pain point or giving me a reason to care. lemlist is the most advanced sales engagement platform and the top choice for customer generation. → Discover valid email addresses for your LinkedIn leads directly within lemlist - no need for third-party tools. → Generate highly personalized multichannel campaigns using the most advanced AI on the market, trained by successful campaigns ...Use these cold email templates for job applications to get noticed and also elicit desirable responses from employers. Always remember to include your resume and link to your LinkedIn profile for these types of emails. 1. The “Introductory” Email. Subject: Job Inquiry: { {Name of position}}Discover How To Cold Email Clients (Perfect Cold Email Template) Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatshe...lemlist is the most advanced sales engagement platform and the top choice for customer generation. → Discover valid email addresses for your LinkedIn leads directly within lemlist - no need for third-party tools. → Generate highly personalized multichannel campaigns using the most advanced AI on the market, trained by successful campaigns ...9. Lemlist. Best for Email Personalization ($29/month). Compared to other tools on this list, Lemlist stands out because of its deep personalization feature set. Whereas most tools allow some basic personalization, Lemlist kicks things up a notch and supports personalized text, personalized images, and landing pages.Here are three ways in which you will take your cold email game to the next level. Custom text tags. Play with dynamic tags, liquid syntax and communicate 1-on-1. Personalized images. Insert custom screenshots and company logos into your emails. Dynamic landing pages. Use dynamic landing pages to schedule meetings in 2 clicks.Jun 16, 2023 · Emails can be longer and more detailed than DMs. Use emails to give a more in-depth explanation of your brand or products. Explain the campaign you’re running and why you think the influencer would be a good fit. Instagram DMs allow you to be more casual and direct. DMs should be short, sweet and to the point. Cold Email Generator. Using Writecream’s personalized email generator, you can write your Cold Emails as quickly as 5 minutes. You can write the Cold Email message using the specialized email marketing tools present there in one place to help you in your email marketing campaign and create the perfect email.Cold Email Template For Affiliate Marketing: 15 Best Template To Follow 1. Introduction Email Template An introduction email template is a type of email that is used to introduce yourself or... 2. Product Review Email Template A product review email template is an email sent to customers or ...Jun 15, 2022 · Basic – Keep it simple. Don’t use overly elaborate words or sentence constructions. Bear in mind the person you’re writing this email to. Don’t ask for an appointment or beat around the bush. This cold email formula produces the shortest email letters, so every word has to bring something of value. Apr 20, 2022 · 1. Cold email template to entice someone to schedule a demo. One of the most common uses of cold email is to schedule product demos or sales calls. These days, that’s often for a SaaS sales pitch, but you can use the template below for any product with very little modification. Format for Cold Email Templates for Advertising Your Product. A cold email has one specific purpose: for the receiver to read all the way through. That means that your cold email needs to be enticing and exciting enough to keep people reading. The Complete Guide to Affiliate Marketing Email Templates and How They Can Boost Sales by 40% 25.